Let your data
work for you

Data is the lifeblood of business.
When precision drives profitability, and error risks loss,
any company aiming for resilience and sustainable
performance needs a consistently reliable database.

All the complexities of SQL server management wrapped into a game-changing, user-friendly platform.

With a holistic and intuitive platform that’s as easy as plug and play, you get all the value of a smooth-sailing database, minus the hassle:
you can transform chaos into order, swap blind spots with complete visibility, trade manual work with automations, replace cumbersome operations with streamlined workflows, and exchange costly bugs with preemptive alerts.

The leadership team

Aviv Madmon

Founder & CEO

Boris Pinsky

CTO

Sarit Halfon

VP of Professional Services

Ray Maor

R&D Team Leader

Tamir Basin

Chief Analytics Officer (CAO)

Sagi Susan

Business Development & Global Digital

Yael Niazov

HR and Talent Acquisition Manager

Alon Birenboim

Account Manager

Sapir Adam

Administrative Manager

Tanya Motov

DBA Team Lead

Amir Lavon

DBA Team Lead

Assaf Furberg

DBA Team Lead

Gilad Pehtinger

DBA Team Lead

Core values

Simplicity

An intuitive platform, as easy as plug and play, ready to roll in mere hours, fit for system admins and DBA professionals of all varying technical backgrounds.

Expertise

Based on mastery developed over decades of experience, our server management solution is designed for peak performance, reflecting a profound command of database technologies.

Accessibility

From our intuitive interface, to our pricing model through to our customer service policies – we are always approachable. 

All-in-one innovation

For us, end-to-end is not just a catchy phrase. It’s an approach that leverages inventiveness, creativity and a continuous flow of new.

Ready to maximize your
database potential? 

Explore all features, free for 21 days

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With Experda, database teams trade manual work with automations and replace clunky operations with streamlined workflows.

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